Likes, Hashtags, and the World's Wildest Waterfall: Victoria Falls in the Age of Social Media
Victoria Falls didn't need a marketing department — it had 500 million liters of water per minute doing the work for free. But somewhere between the first viral photo and the ten-millionth hashtag, Mosi-oa-Tunya became more than a natural wonder. It became content. Here's what that means for the falls, for local communities, and for you.